Last week the New York Health Department started putting up these billboard ads on city subways.
It’s the latest move in the city’s fight against obesity and diabetes. The ads show sodas and other sugary drinks like bottled tea and sport drinks being poured out as globs of human fat, blood vessels and all, over ice. They ask, “Are you pouring on the pounds?” and say, “Drinking one can of soda a day can make you 10 pounds fatter a year.”
Shocking? That’s what they’re going for. Now the question is will it work…
What do you think?